IX Congress of Wine Museums of Spain, held on 4, 5 6 May 2.011 in the Wine Center of Ribeira Sacra, Monforte de Lemos – Lugo. “Grow in times of crisis”, Strategies for the promotion and financing of wine museums, social networks, routes, clubs, stores…
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program-ix-congress
Day 4
Place of celebration: Parador de Monforte de Lemos
Pza. Luis de Gongora, s/n – Monforte de Lemos. Ribeira Sacra
- 16:00h Delivery of documentation to participants
17:00hInauguration
17:45h Conferencia Inaugural. How to sell more and better wine tourism visits. Don Anthony Swift
18:45h Visit to the Ribeira Sacra Wine Center
19:45h Free time
21:30h The pairing: Tapas and wine dinner at the Ribeira Sacra Wine Center
Day 5
Place of celebration: Ribeira Sacra Wine Center
R/. Commerce, 6 – Monforte de Lemos. Ribeira Sacra
- 9:30h Conferencia. Advertising today. Don Santiago Romero
10:30h Presentation: Social Networks and Wine Museums. Mrs. Rosario Barbadillo. Barbadillo Museum - 11:00h Presentation: The shops in the wine museums. Mr. Eduardo Díez Morrás. Vivanco dynasty
11:30h coffee break
12:00h Presentation: Winning over the school crowd. Mrs. Isabel Díaz and Mrs. Aurora Quintana. Almendralejo Museum.
12:30h Presentation. The family museum and its particular financing. Don Juan Andrés García Vidal. Museo Sisternas
13:00h Departure by bus to the wine-growing area of the river Miño.
13:30h Lunch at the Vía Romana winery in collaboration with the Belesar Fluvial Club
15:30h Catamaran trip.
17:00h Visit to the Abadía da Cova winery and presentation of the book "Landscape and vineyards" Don Luis Vicente Elias, Tondonia Museum. Haro.
18:30h Return to Monforte and free time
21:00h Pairing Dinner. Restaurant O Grelo. Don Bernardino Winery.
Day 6
Place of celebration: Ribeira Sacra Wine Center
R/. Commerce, 6 – Monforte de Lemos. Ribeira Sacra
- 9:30h General Assembly of the Association of Wine Museums of Spain.
11:30h coffee break
12:00h The role of wine museums in the Wine Routes. Don Juan Manuel Lavín, Villa Lucía Theme Center. President of the Rioja Alavesa Wine Route.
12:30h Collaboration with wineries in the area. Don Francisco Fuentes. Peñafiel Museum (Diputación de Valladolid).. - 13:00h Exit to the wine area of the river Sil.
13:30h Lunch and presentation at the Algueira winery.
16:00h Visit to the Regina Viarium bodega, and presentation of the "ViñoBus". Doña Sandra Seara, Manager of the Tourist Consortium of Ribeira Sacra.
18:00h Visit to the Casa Grande de Rosende. Presentation of "Rural Tourism and wine" Don Manuel Vieitez.
19:00h Return to Monforte and free time
21:30h Gala dinner at the Parador de Monforte.