Vilafranca (Barcelona) He held on 27, 28 29 November 2013 he XI Congress of Wine Museums of Spain, with the slogan “Wine tourism as an opportunity”.
The role of the dissemination of wine culture in strategic tourism development plans.
Certainly wine tourism is a growing phenomenon to which, Besides, and due to the global context of crisis, Stakeholders from any territory with wine-growing roots have adhered in a generalized way. But it is no less true that only from a transversal understanding of the cultural values and identity traits of these territories is it possible to build an attractive enotourism strategic plan, coherent, singular, respectful and adapted to the needs of the community that activates it and benefits from it. Nobody is aware that wine museums play a key role in establishing collaboration networks for a quality tourism commitment that values the natural and human landscapes of the vineyard., wine and cava.
This congress wants to emphasize the relevance that wine tourism is assuming within the strategic tourism development plans of the Catalan administrations and also of the private sector in the fields of wine and tourism.
At the same time, the proposed program also offers light on the history of wine in Catalonia. By reviewing the state of the art of research on wine culture, it is intended to warn that the tourist values that start from the cultural and natural heritages and that identify, make a territory unique and attractive to the vineyard and wine tradition, are based on a strong identity reality that must start from the truthful historical account. And this scientific rigor can only be contributed by research projects such as the ones presented here.
The crisis sharpens ingenuity and moments like the present are still an opportunity to claim new models for promoting the culture of vineyards and wine.
Definitely, the congress wants to establish an open dialogue and network apparently disparate concepts such as history and leisure, heritage and tourism, culture and economic development, scientific research and new museum proposals, etc.
From the organization of this eleventh congress we hope that the meeting is fruitful and that it generates enriching debates for all and all participants..
Check the provisional program.
Registration form.
ORGANIZATION: VINSEUM, Museum of the Wine Cultures of Catalonia
COLLABORATION:
- Wine Museums Association of Spain
- Vilafranca City Council
- RECEVIN
SUPPORT FOR:
- Mascaró
- RTVVilafranca
- Torres
- Vilarnau